Walgreens and Giuliana Rancic are teaming up with to get seriously silly in support of Annual Red Nose Day in America. Proceeds from Red Nose retail products sold at Walgreens will benefit the Comic Relief Red Nose Day Fund which supports U.S. based charities with domestic and international reach. This money will end up helping children in poverty.
Celebrating its 28th anniversary, Red Nose Day brings much-needed attention and funding to SIDS and Kids’ research, education and bereavement programs for sudden and unexpected deaths in infancy.
This innovative new partnership with Australia’s leading commercial radio network and its digital entertainment platform iHeartRadio will enhance the reach of SIDS and Kids’ message, with an aim to further reduce the number of sudden and unexpected deaths in babies and children in Australia, including stillbirth, SIDS and fatal sleeping accidents.
A key component of the partnership is the creation of two dedicated ‘Red Nose Day’ radio stations that can be heard on iHeartRadio via desktop or mobile. Launched this month, Red Nose Radio on iHeartRadio caters for primary schools and Little Rockers Radio, already available on iHeartRadio, will run Red Nose Disco programming from June 1 – catering for the pre-school audience.
These stations will comprise family-friendly music and engaging content tailored to each age group with Little Rockers Radio focusing on music for the under 5 year olds from loved pre-school artists such as The Wiggles, Justine Clarke, Playschool, Sesame Street and more. Meanwhile, the new Red Nose Radio is a pop station for the primary school aged children, with artists like Taylor Swift, Justin Bieber, One Direction, Katy Perry, Bruno Mars and other Top 40 artists, but with all songs at a G rating.
M&M’S is striving to raise $1 million for the Red Nose Day Fund by May 23.Through the second annual Red Nose Day campaign, M&M’S is raising money, awareness and laughter through a social media challenge. The campaign, which aired in 2015, is a special day intended to bring people together to have fun, and to raise awareness and money for kids who need help in the U.S. and around the world.
For the second year in a row, the M&M’S Brand is raising money and awareness for Red Nose Day with the #MakeMLaugh challenge. Every time someone engages with the #MakeMLaugh hashtag, the brand will donate $1 to the Red Nose Day Fund, up to $500,000 through May 26. M&M’S will kick-start the effort with a $500,000 donation to the Red Nose Day Fund, with the goal of giving $1 million.
Each day leading up to Red Nose Day on May 23, M&M’S will issue a new challenge to its social media community. From sharing your favorite knock-knock joke, to your best dance moves (chicken dance included) to face swapping, the challenges aim to make people laugh. Each day the brand will feature one lucky fan’s participation in the challenge on their social pages to trigger an extra $1,000 donation to the Red Nose Day Fund.
This year’s #MakeMLaugh campaign kicks off with a video challenge from writer, actor and YouTube creator, Jon Cozart. Consumers can watch the video, complete his challenge and share it on their social media pages using hashtag #MakeMLaugh to kick-off the laughs and donations. Throughout the next 30 days, the brand will be working with a number of social media influencers and partners including the driver of the Number 18 M&M’S Toyota Camry, Kyle Busch, to help generate more laughs.